Thursday, February 17, 2011

Pacers Research

I had an interesting opportunity fall into my lap this week, as my marketing professor sent out an e-mail asking if anyone would be interested in a small research project for the Pacers. I read quickly and saw that there was an opportunity to head up to Conseco to watch a Pacers game and do some market research on the side while we were there. Because my week was extremely busy and because the Pacers were playing the Miami Heat, I decided that I should go. It's a good thing I sent the e-mail on my phone instead of waiting until I got home, because the demand for this first-come-first-serve project blew up quickly, and I was almost the last one to get in.

It was a lot of fun, as seven of my 3/2 classmates went along as well. I can't really tell you what all the survey involved, but I can tell you that we asked a LOT of people their opinion on a few things, and we also had some badges on that pretty much allowed us to walk around the stadium wherever we wanted.

Also, by a random coincidence, I was able to meet up with Dad. After I told Mom I was going to the game, she e-mailed me and let me know that he was going to be in one of the suites during the game. I mentioned that I would try to visit but wasn't sure how everything was going to work out that evening. But, as we were being assigned places to administer the surveys, my teammate Dan mentioned that we should do the "Club Level East". Little did I know that this would literally be right outside of Dad's suite. This turned out to be a great thing, as we didn't have any food to eat and didn't really have a place to watch the game.....Dad offered for us to stop by and eat/watch the game and we definitely jumped at the opportunity! Thanks again, Dad! (He even took the survey.)

I am anxious to figue out the results of the survey that we administered. It was a cool opportunity and gave me something interesting to talk about in the future. Maybe more importantly, I was promised two lower/club level tickets to a future game - which I am definitely going to take advantage of soon!


  1. Very fun evening for both you and glad you were able to meet up!

  2. i'll gladly make the trip back to watch a game with you!!!